Auto Graphics - TENA Vehicle Branding
Project Overview
Dimkes DT Sacco, a Sacco based in Kenya, needed a comprehensive branding solution for their sales and service fleet. The goal was to create mobile brand ambassadors that would increase visibility and brand recognition throughout the metropolitan area.
Our Solution
- Designed cohesive branding system for 15 vehicles
- Created partial and full wrap designs tailored to each vehicle type
- Used premium vinyl materials with UV protection for durability
- Coordinated installation at client's location to minimize downtime
Results
The branded fleet generated an estimated 2.5 million monthly impressions, with a 40% increase in brand recall among surveyed customers. The dealership reported a 15% increase in service department inquiries directly attributed to the vehicle branding.
Suma Micro Finance. - Corporate Rebranding
The Challenge
Sumac Micro Finance needed to modernize their outdated brand identity to better reflect their position as an innovative technology solutions provider. Their existing branding no longer resonated with their target market of tech-forward businesses.
Our Approach
We conducted extensive market research and stakeholder interviews to understand TechNova's values, differentiators, and target audience. The new brand identity was built around concepts of innovation, reliability, and forward-thinking technology.
Deliverables
Brand Identity
- New logo system
- Color palette
- Typography system
- Visual elements
Applications
- Business stationery
- Marketing templates
- Presentation decks
- Email signatures
Guidelines
- Brand guidelines PDF
- Digital asset library
- Usage examples
- Implementation guide
Horizon Plaza - Architectural Signage System
Project Scope
Horizon Plaza, a new commercial complex with four office buildings, needed a comprehensive signage and wayfinding system that would serve tenants and visitors while maintaining architectural integrity.
Solution Details
Exterior Signage
- Main building identification
- Monument signs at entrances
- Directory signage
- Parking guidance system
Interior Wayfinding
- Lobby directory systems
- Floor identification
- Room numbering
- ADA compliant signage
Materials & Finish
- Brushed aluminum
- Illuminated elements
- Durable vinyl graphics
- Architectural integration
Implementation
The signage system was installed in phases to minimize disruption to tenants. All elements were designed for easy updates as tenant occupancy changes. The project was completed on schedule and within budget.